Iron Head Supplements
Iron Head Supplements approached me with the goal of reimagining their pre-existing supplement line, Bad Habits. They wanted a bold, visually striking update that would stand out on crowded retail shelves and resonate with their core audience of fitness enthusiasts.
The Challenge |||
The clients were eager to move away from their minimalist aesthetic and embrace a more dynamic, "in-your-face" approach. They needed designs that captured the high-energy nature of their brand while remaining cohesive and versatile across three unique flavors of their pre-workout blend.
The Solution |||
After presenting a range of concepts, we landed on a design strategy that combined bold typography, vibrant color palettes, and custom fruit-inspired illustrations.
The three flavors—Pink Lemonade, Grape Lollipop, and Cherry Slushy—each feature:
Modern Color Palettes: Custom gradients and vivid hues inspired by the fruits and flavors themselves, designed to catch the eye and evoke the taste experience.
Custom Illustrations: Allows us to highlight the individuality of each flavor while maintaining a unified brand identity.
Cohesive Visual Language: Balancing bold text treatments with dynamic layouts ensures the packaging communicates the product’s energy and purpose.
The Results |||
The final designs deliver an impactful refresh that aligns with the brand’s vision while standing out in the competitive supplement market. The updated Bad Habits packaging not only grabs attention but also reinforces the brand’s high-energy ethos.
Interested in Bold Design?
Are you in the nutrition or fitness industry and looking for standout graphic design to elevate your brand? Let’s collaborate to create designs that make a lasting impression. Contact me today.
